Marketing

°®ÎÛ´«Ã½ prioritizes our students, research and public service. University Relations supports all three by sharing the important facts and interesting stories that make up our university. We lead °®ÎÛ´«Ã½'s marketing efforts and work with other units around campus on effective student recruitment initiatives. Explore some examples below.

Our staff can advise and guide you with planning, advertising, market research and advertising placement, budget recommendations, and identifying potential resources and partners to help you with your marketing endeavors.

 

Examples

University Relations utilizes a variety of channels for °®ÎÛ´«Ã½'s marketing campaigns, including TV, radio, social media and streaming platforms.

Here are some examples of campaign commercials:

:30 °®ÎÛ´«Ã½ brand

:30 eCampus

:15 eCampus

:30 °®ÎÛ´«Ã½ brand

:30 °®ÎÛ´«Ã½ brand

 

 

 

  • Nanook Practical Research:30 commercial spring 2022
  • Nanook Pledge:30 commercial spring 2022
  • Nanook Commitment:30 commercial spring 2022
  • Better Tomorrow:30 commercial spring 2021
  • Rankings:30 commercial spring 2021
  • Solving Issues:30 commercial spring 2021
  • School of Education - Southcentral and Juneau, 30 sec. commercial spring 2021
  • School of Education - Interior, 30 sec. commercial spring 2021
  • Research Matters V2 - 30-sec. commercial summer 2020
  • Art of Online Education - Alaska, 30 sec. commercial spring 2020
  • Art of Online Education - outside Alaska, 30 sec. commercial spring 2020
  • Nanook Pledge - 30 sec. commercial spring 2020
  • Rankings - 30 sec. commercial spring 2020
  • Research Matters - 30 sec. commercial spring 2020
  • °®ÎÛ´«Ã½ works for Alaska - 30 sec. °®ÎÛ´«Ã½ image ad spring 2019
  • Start your adventure - 30 sec. commercial spring 2019
  • Find your adventure - 30 sec. commercial fall 2018
  • Discover what defines you - 30 sec. Fairbanks commercial
  • °®ÎÛ´«Ã½ is a smart choice - 60 sec. Fairbanks commercial
  • °®ÎÛ´«Ã½ is a smart choice - 30 sec. Fairbanks commercial

Here are some examples of digital display ad/paid search landing pages:

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Fall 2020 °®ÎÛ´«Ã½ brand ad campaigns

°®ÎÛ´«Ã½ brand display ads example 1
°®ÎÛ´«Ã½ brand display ads example 2
°®ÎÛ´«Ã½ brand display ads example 3
°®ÎÛ´«Ã½ SOE display ads example 4
°®ÎÛ´«Ã½ brand display ads example 5
°®ÎÛ´«Ã½ brand display ads example 6

Fall 2020 School of Education ad campaigns

°®ÎÛ´«Ã½ SOE display ads example 1
°®ÎÛ´«Ã½ SOE display ads example 2
°®ÎÛ´«Ã½ SOE display ads example 3
°®ÎÛ´«Ã½ SOE display ads example 4
°®ÎÛ´«Ã½ SOE display ads example 5
 

Fall 2020 Nanook Pledge ad campaigns

°®ÎÛ´«Ã½ Nanook Pledge display ads example 1
°®ÎÛ´«Ã½ Nanook Pledge display ads example 2
°®ÎÛ´«Ã½ Nanook Pledge display ads example 3
°®ÎÛ´«Ã½ Nanook Pledge display ads example 4
°®ÎÛ´«Ã½ Nanook Pledge display ads example 5
 
°®ÎÛ´«Ã½ brand landing page
°®ÎÛ´«Ã½ WA TV campaign landing page
°®ÎÛ´«Ã½ Ologie eCampus TV campaign landing page
°®ÎÛ´«Ã½ Nanook Pledge landing page
°®ÎÛ´«Ã½ Climate Scholars Program landing page
°®ÎÛ´«Ã½ School of Education landing page